This online platform for students was a startup and had to compete in an extremely competitive search market. They approached us to orchestrate a search campaign that included Pay Per Click and Search Engine optimization Search Engine Optimization with a focus to increase piano teachers subscriptions and getting student enrollments via the internet.
The Fix
An extensively targeted Pay-Per-Click advertising campaigns was created to efficiently compete in this competitive market. 30+ different campaigns were created to coincide with each location across Canada and US, and each campaign had 8 ad groups which each focused on a specific service. These campaigns required our team to use an exact match keyword strategy, and over 2,000 keywords were required to effectively target each location and service.
The website was optimized to rank organically in major search engines . To draw local traffic to each location, the locations were prioritized with specific services also improved for major search engine performance.
