72% Increase In Leads through Data Driven Decisions
THE PROBLEM:
The company was getting little to no measurable results from the previous pay-per-click campaigns.
These campaigns seemed to follow best practices. The campaigns yielded significant traffic, and had campaign focused landing pages, however the campaigns provided few quality leads.
Once we had the initial discussion, we realized that there may be several factors contributing to this issue, including problems with website content, keywords, target audience and ad messages.
THE SOLUTION:
Keywords & Audience Targeting
- We analyzed previous analytics and found that keyword targets were not reaching businesses, but are reaching consumers.
- Underperforming keyword phrases were paused and longer search phrases that were likely to be used by businesses were added. We also added a list of negative keywords was added to stop targeting consumers.
Ad Messages And Propositions
- The previous campaigns messages reflected that this category was product feature and price driven.
- We found that this category was not price driven and product feature but was actually driven by the product’s ability to cater to the problem.
- We prepared Ads with messages about the product’s core benefit and these outperformed ads with messages about the product’s features and price.
- ClientSanova Technologies